The Name
Why the name Fishladder? Think about it. Fish swim upstream, sometimes in rough water, leap into the air hoping to clear obstacles. Most times they don’t clear those obstacles. They end up smacking their little bodies into the rocks… repeatedly. But, and here’s the kicker, they don’t give up and they do eventually make it over.
We find their endless persistence to swim upstream inspiring.
But, it doesn’t have to be so hard. They can use a fishladder, “a series of pools arranged like ascending steps at the side of a stream, enabling migrating fish to swim upstream around a dam or other obstruction.”
Using this analogy, the marketplace is the river, your teammates are the fish and we’re the Fishladder! We help you get upriver with less stress, surmounting the obstacles with persistence and humor to achieve your goals.
Sure, you can try it on your own; but we think the really smart fish use the Fishladder!